With Brazil facing headwinds in their economy resulting from corruption, poor leadership and policies, and high crime rates, the effort to commercialize these games and bring about the most success to Rio is a high priority with everyone who is involved. To help achieve this, Rio sought to partner with exclusive, well-known corporations to help support the local communities, business, infrastrucure, and educational system. Companies such as Coca-Cola, Visa, P&G, McDonalds, and more have invested heavily in the marketing of the games, as well as the communities involved, which have had lasting effects on the city beyond just the Olympic games.
WORLDWIDE TOP PARTNERS
- The Partners helped bring the Olympic Games to life through global promotional campaigns, with unprecedented real-time social media activation, as well as popular showcasing venues at the Olympic Park and around Rio de Janeiro.
- The Worldwide TOP Partners provided critical financial support to the organisers of Rio 2016 and every National Olympic Committee, as well as products, technology and services to directly support the staging of the Games.
https://www.olympic.org/news/how-do-we-know-that-rio-2016-was-a-success
http://www.economist.com/news/americas/21649523-preparations-brazils-games-are-going-better-expected-sobriety-carnival
What we have been able to see in hindsight for many countries who have hosted the games is that the development of infrastructure is deadweight after all of the guests and athletes have left the country. Specifically in Rio, after hosting the World Cup, the arenas and athletic facilities are at a loss, taking away money from the already distraught economy. Although the aid received for the development of the world cup helped, the ever-growing trend of cities and potentially even entire countries entering into a recession after hosting large events such as the olympics or the world cup is consistent with the signs we have seen in Rio. There is no doubt that the sponsorships from Coke and McDonalds will help, but it will be interesting to see the gravity of the uprising against the Brazilian government once development for the games takes full effect.
ReplyDeleteLearning about the bad economic effects that cities have faced after hosting the games has been quite interesting. It was smart for Rio to get big sponsors to help them offset the costs. The aid they got will help them a little, but with the current state of Rio I'm unfortunatley not too confident that it will be enough. Hosting the games is costs a tremendous amount of money. It is still to early to tell what will happen with London, but I am confident their economics will stay strong because of how advanced the city and developed the city is.
ReplyDeleteI thought it was very interesting that Barcelona was the last olympic city to turn a profit after the games especially since we are studying here. With all of the hype around cities bidding for the olympic games, one would think that it is a huge money making opportunity, but it really isn't. Also, when I saw the pictures of the Rio facilities in disrepair, it was hard to believe that the facilities that I saw on TV filled with energy and constant cheering, were now reduced to nothing.
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